Natural Diamonds:

Mined from the earth

Takes billons of years to create

Each one is rare and different 

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The Natural Diamond having rarity that might be the most appealing.  There is a finite number of natural diamond in this world, making this diamond a one-of-a-kind. 

Lab Grown Diamonds:

Grown in a lab

Takes only months to create

Good value

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Lab Grown Diamonds are just as real but cost less than the natural.  They are the same in carat weight and quality. If you have a budget a lab grown maybe the way to go.